Market-entry research
We size the market, map the competition and customers, and finish with a clear verdict: go, conditional go or no-go, with the conditions stated.
All industries
Commerce & consumer.
We work with companies assessing new products and markets, and with those importing and distributing goods, from the first market evidence to day-to-day management.
The challenge
A product that succeeds elsewhere can still fail here. Regulations, taxes, patents, shelf prices and distribution channels can each decide whether it can be sold at all, and at what price.
Where we help
What we do in this sector.
Regulation and intellectual property
We work out which EU and national rules apply, and screen for patent and design risks before they become expensive.
Pricing and landed cost
We work backwards from the prices buyers actually see, to find the highest landed cost a product can carry.
Channels and go-to-market
We help decide how to reach buyers, through a direct sales team, distributors or both, and in what order to launch.
Managing import operations
We provide ongoing management for a company that imports goods: tracking what the business is doing, keeping stakeholders informed, and overseeing its administration.
Cross-border logistics
Our operating experience covers adding carriers, understanding surcharges and preparing carrier negotiations.
Who this is for
- Distributors and manufacturers entering Romania
- Companies assessing a new product or category
- Importers that need management support
- Businesses in highly regulated consumer categories
What makes it difficult
- Rules can close a route to market before it opens
- Margins depend on taxes, carriers and channel costs
- A familiar design can bring patent exposure
- Only the manufacturer can confirm certain facts
In practice
A clear answer before committing is worth more than an optimistic one.
For a cross-border distribution venture, we researched several product categories using one framework, and each report ended with a clear verdict and the conditions behind it.
Read the project